8. Cookies, Google Analytics and Social Media Plug-ins
When you access or use the Website, we may place so called cookies – small text files – or similar tools on your computer. We use these cookies to recognize you as a user of the Website, to customize content, to improve the Website’s performance and to enhance your user experience.
Categories of Cookies we use
Depending on their function and intended purpose, cookies we may use can be divided into the following categories: functional cookies, performance cookies, and advertising cookies.
Functional cookies: These cookies serve a variety of purposes to the presentation, functionality and performance of a website and in particular to enhance visitors’ experience and enjoyment of the website. They enable a website to save details that have already been provided (e.g. user name, your location or language choices) and offer the visitors improved, more personal functions. Functional cookies are used, for example, to remember things like your log-in information. These cookies cannot track your movement on other websites.
Performance cookies: These cookies are used to collect information about how a website is used – for example how visitors came to our website, which pages a visitor opens most frequently, how they navigated around our website during their visit and whether they receive error messages from a page. We also may use these cookies to provide us with certain statistical and analytics information, such as how many visitors came to our website. These cookies are used to monitor the level of activities of the Website and to improve the performance of the Website.
Advertising cookies: Enable the website owner or a third party service provider to place ads on the website of the website owner or on websites of third parties with products that the user may like, so that the advertisement the user sees can be more relevant to the user’s preferences or interests (sometimes referred to as “targeting cookies”). They may also be used to evaluate effectiveness of advertising and promotion.
These cookies may be placed by us or a third party on our behalf. To learn more about cookies and how they are used, please visit: https://www.allaboutcookies.org/.
On your computer, we store the cookies of Google Analytics. Google Analytics is a web analytics service that is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
The cookies of Google Analytics allow an analysis of the use of the website by you and other website users that Google provides to us. The information generated by the cookie about your use of our Website is usually transmitted to a Google server in the USA and stored there. This information may include the number of times a user visits the website, dates of the first and last visit, duration of the visits, the page from where the user accessed the website, the search engine the user used to access the website or the link they clicked on, the place in the world from where the user accesses, etc. Google will use this information on our behalf to evaluate your use of the website, to compile reports on your website activity, and to provide other services regarding website activity and internet usage for us.
We have activated the IP anonymization feature on our Website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there.
In addition, Google may monitor the use of the Website by the user and combine this data with data from other websites monitored by Google which the user has visited and Google may use these findings for its own benefits (e.g. to control advertisement), under their responsibility and based on their own privacy policies that can be found here (https://policies.google.com/).You can learn more about Google Analytics and how they process Personal Data here (https://policies.google.com/technologies/partner-sites).
Management of Cookies
If you do not want to accept these cookies you can change your browser settings to delete or prevent certain cookies from being stored on your computer or device without your consent. Each browser is different in the type, how it manages the cookie-settings. This is normally described in the «Help» menu of each browser. You will find this information for the most popular browsers under the following links:
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Please note, however, that by disabling the cookies function in your browser settings, you may no longer be able to use all the functions of the Website.
Social Media Plugins
We also use social media buttons and plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook (with Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, as the operator of the service); Twitter (with Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA, as the operator of the service); Youtube (with YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, as the operator of the service); Instagram (a service offered from Facebook); and Meetup (a service offered by Meetup Inc, 632 Broadway FI 10, New York City, NY 10012, as the operator of the service), will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
The subsequent processing of the personal data will be conducted in the responsibility of the social media provider according to data protection and privacy laws and according to its data protection policies published on its website (such as www.facebook.com, www.twitter.com., www.instagram or https://medium.com). Please carefully read the privacy policies of your social networks for detailed information about their collection and transfer of personal data, your rights, and how you can achieve satisfactory privacy settings.
The legal basis for the processing of personal data by using cookies or social network plug-ins are our legitimate interests in operating, protecting, analyzing, optimizing, and improving our Website.